Problem Statement

Many home cooks, professionals and even our mothers face daily decision fatigue when deciding what to cook. This challenge is made worse by grocery mismanagement where ingredients get forgotten, bought twice, or expire unused. Despite good intentions, people often resort to wasting food or ordering takeout because they feel overwhelmed or lack inspiration. A gap exists in tools that combine real-time pantry management with smart, contextual recipe suggestions.

Goals & Objectives

• Reduce decision fatigue around meal planning.
• Minimize food waste by encouraging usage of existing ingredients.
• Simplify grocery tracking and updates.
• Suggest recipes based on available or near-expiry ingredients.
• Improve the experience of home cooking through personalization.

User Research

Research Approach

• Methodology: 10 semi-structured user interviews.
• User Group: Adults aged 22–45 who cook at home at least 3 times per week (students, working professionals, and parents).

Key Survey Results

Interview Insights

• Decision Fatigue: “After a long day, I just don’t want to think about what to cook.”
• Ingredient Blindness: “I forget I had broccoli. Found it moldy a week later.”
• Recipe Disconnect: “Most recipe apps assume I’m shopping from scratch.”
• Grocery Waste: “I always end up throwing away things I forgot I bought.”